CLIFF BANAGALE Bamford Wellness Spa – 1 Hotel West Hollywood Director of Spa |
MICHELLE KNIGHT Sévérine Spa and Wellness Spa Director |
COLLEEN STIRITZ AAG Hallandale Beach Club Senior Regional Director |
RENEE PEREZ Sea Spa Miami Lowes Miami Beach Spa Director |
|||||||
|
“ The best spa experiences
are tailor made for the
|
local culture , social demographic
and , most importantly
, the season . Weather
plays a great role ! I like to
deep dive into the next 30-
60-90 days reviewing holidays
, weather and local
events that may impact spa
business . My PR and marketing
teams have to be my
best friends during this process
. Collaboration is key in
creating seasonal 60-minute
treatments onto threehour
journeys . It can also be
an add-on that signifies a
scent / feeling tied to our spa
or arrival / departure activity
guests can experience . The
more specific you are , the
more personal their journey
becomes .”
|
“ Our spa ’ s menu was |
created to provide a dynamic
and customized experience
for our clients
throughout the year .
Monthly promotions reflect
the seasonal changes , special
holidays , and amenities
of the hotel . We carefully
consider the time of year ,
our location and our brand
partners and tailor our
treatments accordingly . During
warmer months , we
may offer refreshing facials
and light body treatments
to combat the heat . In
colder seasons , we focus on
providing longer treatments
as the days are shorter and
nourishing and hydrating
therapies to counter dryness
. Our goal is to ensure
our clients receive the most
beneficial and enjoyable
spa experience , whatever
the weather may be .”
|
“ We capture the essence of
holidays and seasons
|
throughout the year with a
variety of classes , treatments
and wellness events .
Summer and winter solstices
as well as both equinoxes
are honored with
sound baths , meditations
and drumming ceremonies
held under the moonlight on
the beach or poolside . Although
we do not get snow
in South Florida , we can still
celebrate a snow moon in
February with cold therapies
to capture the spirit of the
season . When the weather is
hot , we offer aqua yoga and
aquatics classes outside , and
when it is stormy , we send
out spa storm specials to
keep our residents and
guests calm and happy . We
like to mix in unique services
throughout the year to keep
the menus and specials
|
“ It is key to adjust your offerings
along with the seasons
. I typically feature
seasonal ingredients and
adjust temperature-based
treatments . During
summer months , I may promote
a cooling facial or refreshing
body scrub
whereas during the winter
months offer hot stone
massages or warm oil body
treatments . We find when
the weather is nice , most
guests prefer to be outdoors
enjoying the pool / beach , so
we may tweak our packages
to combine all-day access
to the facilities to allow
guests to experience both
the spa and the beach !
( Rainy days are our busiest
days !)” n
|
||||
fresh .” |