MARKING A MILESTONE
(CONTINUED FROM PAGE 30)
COOPER FITNESS
CENTER & SPA
Dallas, Texas
45
ARS!
YE
ot many people can
genuinely lay claim to
launching an entire movement
and altering the lexicon at the
same time. Dr. Kenneth Cooper, founder
of Cooper Fitness Center & Spa, can justifiably make such a claim: without him the
aerobics revolution of the last 40 years
might not have happened. His 1968 bestselling book called Aerobics, which
approaches
outlined his exercise routine, changed
habits and created wellness breakthroughs to the whole
body.
for millions of people. At 84 years of age,
Cooper Spa
the “Father of Aerobics” remains an
currently has a
aerobics guru and a remarkable personal
team of over 30
testament to his own philosophy.
well-versed service providers,
Celebrating its 45th year, the 30-acre
many of whom have been with Cooper
Cooper Aerobics Center is home to The
Spa since 1998—so they are close to
Cooper Institue 501(c)(3) and seven
celebrating their 20-year anniversaries
diverse entities, including Cooper Spa.
with us.”
“Our approach is simple,” says Assistant
Having been in the same building for
General Manager Sarah Carroll, “When
over 40 years, a US$6 million renovation
your body is fit, you look better, you feel
was completed in 2013, during which
better. At Cooper Spa, we embrace that
time the spa remained 99 percent operasame approach and call it Beautiful Fit.”
tional. “Cooper Spa is fortunate to have a
After converting two racquet ball
talented, mature and creative team,” says
courts into a two-story facility, Cooper
Carroll. “During the renovation, these
Spa was eventually opened in 1998.
skills were imperative to our continued
“What began as a simple menu remains
success and retention of clients. The team
just that,” says Carroll, “but with a
was able to maintain an average 65
poignant message about the purposes of
percent retention and 68 percent
stress-relieving and therapeutic
occupancy rate during the renovation
period.” Rewarding staff members with an
LONGEVITY TIP: “Stay true to your
excellent package of benefits helps the
mission. Over the years the industry has
business to retain high-quality, motivated
changed and grown, as have we and as
staff.
part of Cooper Fitness Center & Spa, our
To celebrate 45 years in business, the
primary goal is to encourage our patrons
spa
has given its guests an additional 45
to enjoy longer, healthier lives.”
bonus points every service rebooked over
N
32 PULSE
n
December 2015
Assistant General Manager Sarah Carroll (left)
says Cooper Fitness Center & Spa embodies the
fitness philosophy of its founder, Dr. Kenneth
Cooper (above), who is also reputed to be the
“Father of Aerobics.”
the summer, while an internal initiative
has allowed staff members to donate to
“Give for Good.” To encourage loyalty, the
spa offers a spa rewards program.
“Utilizing SpaSoft’s loyalty programming,
points are earned and redeemed at the
time of purchase.”
Over the years, Cooper Fitness has
innovated by combining fitness and spa
treatment and turning its clients on to
preventative health and wellness. With
exciting plans for future growth, Dr.
Kenneth Cooper can look back on a life
that has created a lasting legacy.