TAPPING
THE POWER OF
BY
NAREN
ARULRAJAH
INFLUENCE
How To Ace
Influencer Marketing
Brand marketing is changing—and the only way for brands to keep their marketing
relevant is by ensuring that it continues to shape the thinking and actions of their target
audience. However, as we move toward a digital future where technology advances such
as virtual reality (VR) and artificial intelligence (AI) are quickly becoming mainstays,
capturing the imagination of a generation of “cord-cutters,” and “cord-nevers” will prove
to be a big challenge for digital brands. But this is where “influencers” can make a big
difference to your marketing efforts.
December 2016
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