Pulse December 2016 | Page 48

Global Best Practices TO JUMPSTART SUCCESS How to Elevate Your Spa’s Wellness Programs There’s a reason why sharing best practices is important in our industry. Doing so ensures that we are able to identify the proven-and-tested solutions and ideas that can help us elevate our practice to a higher level and create the best possible standards for the spa industry. Sharing best practices, especially on how BY JEAN-GUY DE GABRIAC we plan, develop and deliver spa wellness programs and activities, will help us build tools, strategies and resources that can jumpstart success for our spa or business. This was a topic I touched on during my Professional Development Session at the 2016 ISPA Conference & Expo. There are several examples of spas that have successfully integrated their wellness activities and programs into their spa’s operations as a strategic direction to attract and retain more guests. 46 PULSE ■ December 2016