MEMBERS
SUCCESS
MAKING COSMETICS SAFE Creating a Clean Beauty Standard Across the Board
There are hundreds, perhaps thousands, of untested and potentially toxic chemicals in personal care products. With the goal of keeping consumers safe from harmful chemicals in the products they reach for every day, Ashley Prange is starting a national health revolution that’ s about to change the beauty industry forever.
Prange, founder and CEO of the organic, all-natural cosmetics brand Au Naturale, has spearheaded the Clean Beauty Revolution Movement, which demands transparent labeling of beauty products in the United States. It advocates for the consumer’ s right to know what ingredients go into the products they consume so they can make healthy and informed purchasing decisions.
Currently, there is no governmental task force making sure ingredients used in beauty products are safe. Prange and her clean beauty team are working on making a label to be stamped onto beauty products and cosmetics that shows a product is safe and non-toxic, much like the USDA Organic label does for food.
How the Clean Beauty Revolution Started According to Prange, the idea of clean beauty started six years ago when she had just launched her company, Au Naturale. She wanted to“ put her money where her mouth was,” so she started advocating for consumer rights.
“ Six years ago, nobody else was advocating for clean beauty,” Prange said.“ But throughout the years we’ ve found more allies in places you would and wouldn’ t expect, which has been really validating and inspiring.”
The Clean Beauty initiative was born out of a quiet desire that Prange had to see healthier standards for cosmetics practiced every day in the U. S. and has snowballed into a true revolution, thanks to consumers being so adamant about knowing what ingredients are in their personal care products.
“ I’ ve watched the Clean Beauty Revolution grow from a
ASHLEY PRANGE n Founder & CEO, Au Naturale
by asHley alt passion of mine to a shared core value amongst my team, to something much bigger than we ever could have imagined,” Prange stated.“ Grassroots activism is never easy, and we’ ve found this to be very true when asking consumers to look through a critical lens at the system regulating the products that they use and trust every single day.”
Prange credits her biggest success with Clean Beauty Revolution’ s progress to joining up with the Environmental
Working Group, Senator Diane Feinstein( D-CA), Senator Susan Collins( R-ME) and unlikely players like Johnson & Johnson, Unilever, Honest Company and many more influential forces in the cosmetic space. The joint effort of these groups made it possible to propose the Personal Care Product Safety Act,( S. 1113), and to propel it forward.
The Personal Care Products Safety Act amends the Federal Food, Drug, and Cosmetic Act to require cosmetics
au naturale ' s commitment to all-natural and transparent products inspired Prange to take the movement to d. c.
60 PULSE ■ December 2017