PULSE POINTS
ISPA 2018 U.S. Spa Industry Study:
Hiring and Employee Retention
THE 2018 U.S. SPA INDUSTRY STUDY estimated that in other. Among day spas, the average number of product types sold
2017 spas received an estimated 187 million client visits, an average was four.
of 8,574 per spa establishment. Those 187 million client visits were The range and mix of services offered varies by type of spa as
unlikely to have all been the same, but the trending services and well. Reflecting their larger size, resort/hotel spas typically offer a
products can be estimated based on those spas’ offerings. wider range of services; an average of 5.2 types of services compared
The main services provided by spas are massage services (94%)
to 4.1 among day spas.
and skin care services (94%), followed by body services (77%) and Body services are available in almost all resort/hotel spas (97%)
salon services (52%). That picture is unchanged from previous compared to 78% of day spas and 57% of spas in the combined other
Industry Studies. spa category. Salon services are available in 85% of resort/hotel spas
Resort/hotel spas tend to offer a wider range of retail products
compared with 53% of day spas.
when compared with the industry average. When asked about the In addition to their core spa and salon services, many spas offer
types of products that they sell as part of their retail operation, the their visitors a diverse range of treatments and programs.
typical resort/hotel spa mentioned six of the eight categories asked Hydrotherapy services are offered by over one in five spas (21%),
about in the Study, skin care products, gift cards, cosmetics, nail care ranging from 34% of resort/hotel spas to 18% of day spas and 27%
products, hair care products, accessories and jewelry, apparel and of establishments in the other spa category.
“In addition to their core
spa and salon services,
many spas offer their
visitors a diverse range
of treatments and
programs.”
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PULSE
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December 2018