WHAT DATA ARE YOU USING to track your spa ’ s progress — year-over-year , month-over-month , week-over-week ? And how does your performance compare to others in the industry ?

The metrics and benchmarks we rely on are key to understanding where our businesses will be successful and where they will face challenges . But where do those ideas come from ? Are they based on solid industry data ? More importantly , are we setting the direction for your spa with a strategic vision or are we managing the business in maintenance mode — leading , or just leaning on past successes ? l Directing vs . maintaining : There ’ s a crucial difference between directing our businesses toward growth and merely keeping them running . Leadership is about actively driving change , pushing boundaries and aiming for the next level of success . Maintenance keeps things as they are , without a solid plan for future growth . So , are we leading — or simply leaning on what worked yesterday ? l The role of industry resources : As leaders , it ’ s our responsibility to take the lead , but we cannot do it alone . If we ’ re not tapping into outside resources — industry networks , peer leaders and cuttingedge data — how do we know what ’ s possible for our spas ?

This is where ISPA and the ISPA Foundation come in . The Foundation conducts and funds important industry research . By engaging with the data from this research , we gain access to valuable benchmarks and discover what ’ s next for the industry as a whole . l Your strategic advantage : Participation in the Foundation ’ s initiatives can help us lead effectively . Investing in the industry ’ s research prepares your toolbox with the data needed to achieve the results you ’ re capable of , not just what your GM or owner dictates to you .

“ The Foundation conducts and funds important industry research . By engaging with the data from this research , we gain access to valuable benchmarks and discover what ’ s next for the industry ...”

ISPA FOUNDATION BOARD OF DIRECTORS

CHAIR Todd Shaw Fountain Life

VICE CHAIR Ella Kent The Spa at Sea Island

Kelleye Martin ISPA Chair Trellis Spa , The Houstonian Hotel , Club & Spa

Jennifer Holzworth ISPA Vice Chair Montage International

Lynne McNees International SPA Association

HONORARY FOUNDATION BOARD MEMBER Deborah Szekely Rancho La Puerta

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