Her TED Talk , My Secret to Creating Real Magic , is a must-watch . In it , Tosi reflects on her first food memory and how breaking the rules has fueled her success , leaving viewers inspired to find their own version of magic in life .

Will Guidara

Guidara has reshaped the conversation around customer service with his concept of “ unreasonable hospitality .” He co-founded the Welcome Conference , an annual event that gathers hospitality professionals for discussions on creating exceptional experiences .

His TED Talk , The Secret Ingredients of Great Hospitality , delves into his philosophy with humor and heart . Guidara shares how small , thoughtful gestures — like serving a hot dog in a fine-dining restaurant — can create moments of unforgettable human connection .

Guidara has also made waves in entertainment . As a co-producer and writer for The Bear , he brought authenticity to the Emmy-winning series about the chaotic world of professional kitchens . In the third season finale , he appeared as himself . n

— CHRISTINA TOSI

PULSE n FEBRUARY 2025 42