DURING EACH DAILY POWER SESSION in Colorado Springs , attendees will witness the presentation of a prestigious award to honor individuals whose remarkable dedication , innovation , leadership and compassion exemplify the values of the Association and inspire others to follow suit .

DEDICATED CONTRIBUTOR AWARD : ANNA MOINE

The ISPA Dedicated Contributor Award celebrates an active member who has contributed significantly to the Association ’ s growth and promoted its mission and vision . This year ’ s recipient , Anna Moine , is a renowned beauty enthusiast and polyglot who blends her passion for beauty products with her love for relaxation . During more than two decades with ISPA , Moine has generously shared her expertise , served on countless volunteer committees , assisted with first-time ISPA Conference attendee initiatives , supported the ISPA Foundation and currently serves as an ISPA Ambassador .

VISIONARY AWARD : WILL GUIDARA

The ISPA Visionary Award recognizes an individual who has profoundly inspired and advanced the spa industry and its members . Will Guidara , a celebrated leader in the hospitality industry , is the author of Unreasonable Hospitality , a New York Times bestseller that distills service and leadership wisdom from his acclaimed career as a restaurateur . His insights have resonated deeply within the spa industry , inspiring spa leaders to empower their teams and elevate the guest experience to new heights .

HUMANITARIAN AWARD : AMY PURDY

The ISPA Alex Szekely Humanitarian Award is named in honor of the late spa pioneer Alex Szekely . This award recognizes an individual who has contributed significantly toward humanitarian efforts , promoting behavioral changes that contribute to longevity or quality of life . Day Three keynote speaker Amy Purdy co-founded Adaptive Action Sports , a nonprofit organization that trains athletes with disabilities . Her efforts have helped create the first world championships for para-snowboarding and brought adaptive snowboarding to the Paralympic Winter Games .

The ISPA Conference is more than a gathering of spa professionals — it is a celebration of the people who embody the core values of the spa community .

ANNA MOINE

WILL GUIDARA

AMY PURDY

FEBRUARY 2025 n PULSE 51