Pulse February 2025 | Page 75

Partnerships CONTINUED
Canyon Ranch has partnered with the National Basketball Players Association to deliver one-of-a-kind , athlete-inspired experiences for Canyon Ranch guests . The NBPA Peak Performance experiences include a four-day curated experience inspired by current and former NBA players . The program is designed to rejuvenate participants and elevate their physical , mental and spiritual strength .
Openings & Offerings
Hyperice has announced a multi-year partnership with Major League Baseball , establishing its role as the league ’ s Official Recovery Technology Partner . With the MLB ’ s support , Hyperice will provide advanced recovery tech to players on the field and in dugouts and bullpens — elevating performance and prioritizing player health . MLB star Fernando Tatis Jr . joins as Hyperice ’ s first baseball ambassador and investor , helping drive the mission to support player wellness and performance .
Four Seasons Resort and Residences Los Cabos at Costa Palmas has launched a range of innovative aromatherapy treatments over the past year , each designed to rejuvenate the body , refresh the mind and restore the spirit . One standout treatment is the Vagus Nerve Toning Massage , a therapeutic experience that stimulates and tones the vagus nerve to enhance communication between the brain and body . This treatment utilizes aromatherapy , cryotherapy , breath work and expert massage techniques , combining essential oils with Jiaogulan to help the body adapt to stress , promote relaxation and improve overall well-being .
Philanthropy & Community
The Coeur d ’ Alene Resort Spa hosted its “ Massage for a Cause ” event in November 2024 , with 10 percent of all massage proceeds benefiting The Post Falls State Veterans Home . This initiative aimed to support veterans ’ care while encouraging community members to enjoy a rejuvenating experience . The event was backed by the North Idaho Veterans Assistance League and Kootenai County Veterans Services , underscoring the spa ’ s dedication to honoring veterans in North Idaho .
Adoratherapy is helping Asheville heal after Hurricane Helene by transforming a historic church into a wellness center . This new space will serve as a production center , co-working area and host for community wellness workshops .“ This renovation is about resilience and creating a healing place for Asheville ,” says founder Laura McCann . The space will honor its history while offering locals a sanctuary for renewal .
FEBRUARY 2025 n PULSE 57