TABLE OF CONTENTS FEBRUARY2025
VOLUME 35 n ISSUE 1
16 FOUNDERS
Honoring Visionaries Who Shape Our Industry Clodagh • Clodagh Design Kevin Kelly • Civano Advisory Services
20 The Scoop on Spa Trends
Truth & Trust in 2025
DARLENE FISKE
22 Financial Balance
Mastering the Cash Flow Statement
IBANESSA SOTO HOGAN
26 Elevate & Inspire
Onboarding New Team Members 5 essential actions to introduce new hires to your organization
Countdown to # ISPA2025
36 Get Ready for the 2025 ISPA Conference
Colorado Springs , Colorado March 11-13 , 2025
38 Conference Co-keynotes
Will Guidara and Christina Tosi Unreasonable Hospitality meets Unforgettable Sweets
DR . JONATHAN ELLERBY
30 How Gen Z Holds Wellness Brands Accountable Environmentally
SHIRA NATHAN
44 Conference Preview
54 Conference 101
A guide for first-timers
PULSE n FEBRUARY 2025 6