“ Working hard for something we don ’ t care about is stress ; working hard for something we love is passion .”
“ Working hard for something we don ’ t care about is stress ; working hard for something we love is passion .”
— SIMON SINEK
THERE HAVE BEEN TIMES — especially when folks complain about long or difficult days — when I ’ ve caught myself thinking , Yeah , well , that ’ s why they call it work . But , actually , work is defined as :
work ( werk ) eng . noun Activity involving mental or physical effort done in order to achieve a purpose or result .
That purpose , or the WHY as Simon Sinek eloquently shared with ISPA , reveals something profound about our industry . In the spa community , where human connection and a commitment to well-being are at the heart of what we do , it ’ s a powerful reminder of the meaning behind our work .
As I reflect on my 27 years with ISPA and the mountains we ’ ve climbed together , I ’ m struck by how little it has ever felt like work . Yes , there have been moments of stress ( no names mentioned , but you know who you are !), yet the big picture has been one of joy and shared purpose . Every challenge has become an opportunity to innovate , connect and grow as a community .
This year , we continue to climb new mountains , drawing inspiration from the wisdom and insights of incredible leaders . I ’ m especially excited for Will Guidara ’ s keynote at this year ’ s Conference . As a collaborator with Simon Sinek , his message promises to elevate our thinking , spark ideas and reignite the passion we all share for this industry . Hearing him present alongside his wife , Christina Tosi , another brilliant mind , will be an absolute treat .
As ISPA prepares for next month ’ s Conference and begins to celebrate our 35th Anniversary , thank you for your commitment and your excitement . Together , we ’ re not just working — we ’ re building something that truly matters to achieve a purpose we are all passionate about !
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LYNNE WALKER McNEES
LYNNE MCNEES , ISPA PRESIDENT
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