ISPA NEWS
An informed experience
EACH INSTALLMENT OF Experience ISPA spotlights one feature or resource available on experienceispa. com, giving members a closer look at the tools designed to support their success. This month, we’ re spotlighting one of the most powerful: the ISPA Research Library.
Experience ISPA EXPLORE THE ISPA RESEARCH LIBRARY
LOCATED UNDER THE RESOURCES TAB on the ISPA website, the Research Library houses a wealth of research reports designed to help spa professionals make confident, strategic decisions. Here you’ ll find the most recent ISPA Snapshot Surveys— periodic deep dives into trending industry topics— and Quarterly Performance reports that track key operational indicators across ISPA member spas and resource partners.
The library also includes more than 20 years of ISPA U. S. Spa Industry Studies, an essential archive for anyone seeking long-term trends or historical context, along with a collection of Consumer Snapshot studies that illuminate how guest expectations have evolved over time.
In a competitive and rapidly changing industry, research is essential. Without data, spa professionals risk“ flying blind” in an environment that demands clarity. With the ISPA Research Library, the numbers are right at your fingertips— empowering spa professionals to justify strategies to owners and GMs and guide teams with confidence.
The ISPA Research Library is a member benefit. Log in to access this valuable content. For leaders responsible for planning, forecasting or proposing new initiatives, quarterly performance data is invaluable. It provides real benchmarks, reveals shifts in consumer behavior and ensures decisions are grounded in current industry realities— without guesswork.
Speaking of Research
LAST CALL to Participate in the 2026 ISPA U. S. Spa Industry Study
DON’ T MISS YOUR CHANCE to shape the future of spa intelligence. The 2026 ISPA U. S. Spa Industry Study is well underway, and the early February deadline to participate is fast approaching. All respondents receive access to a complimentary digital copy of the full study when it’ s released later this year.
Your spa’ s input helps define the benchmarks and insights that guide the entire industry. Data-driven decision-making starts with your contribution, so step up and be part of the numbers that matter most. Participate today at PwCSpaPerspectives. com.
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