Pulse February 2026 | Page 32

“ We’ ve focused on spotlighting services that are exclusive to our location and deeply rooted in Hawaiian culture. These offerings are carried out by providers who have trained under master Hawaiian healers, ensuring authenticity and depth of experience.”

— KRISTI DICKINSON, Anara Spa at Grand Hyatt Kauai

HERE’ S WHAT OTHER RESORT SPA LEADERS SAY MATTERS MOST Although these revenue-enhancement practices have led to success, they were refined through trial and error. From the membership-wide survey, respondents offered the following insights: l“ It’ s far better for teams to find a way to work through challenges than to stay stagnant in an industry that l

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l only continues to evolve every year.”“ Find the promotional strategy that fits your business and stick with it. When guests know what to expect, they engage more and keep coming back.”“ Listen to your therapists. Directors may have strong opinions, but we aren’ t the ones using these products day in and day out— our service providers are. If the therapists don’ t believe in a product, it won’ t get booked as an enhancement or move on the retail shelves, no matter how much we personally love it.”“ Focus on value-driven promotions rather than steep price cuts. Enhance the experience with add-ons, bundles or curated packages that encourage upgrades and retail purchases, rather than simply lowering prices.”“ Don’ t be afraid to remove low-margin services, even if they’ re popular. Don’ t chase volume if it comes at the expense of brand integrity.”“ Too much technology can undermine the essence of the spa experience.” n

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