READY, SET, RETAIL: A 4-Step Spa Retail Glow-Up
“ The question is no longer whether to invest in retail, but how to make it a signature part of the hospitality journey.”
STORYTELLING THROUGH VIGNETTES The magic of merchandising lies in storytelling. Rows of identical products feel transactional. Instead, break up displays with accessories, props or art that create vignettes and visual breathing room.
For apparel, color stories often resonate more than brand groupings. Balance bold prints with solids and use the ombre method— arranging pieces from light to dark— for a polished, harmonious look.
Beyond efficiency, mobile checkout enables retail activations across the property, extending reach and maximizing revenue potential.
CONCLUSION Hospitality retail is no longer just about stocking shelves. It is about creating experiences that mirror the quality and aspiration of the stay itself. Through smart assortment, visual storytelling and seamless technology, hotels can transform retail from an afterthought into a signature touchpoint of guest engagement. n
READY, SET, RETAIL: A 4-Step Spa Retail Glow-Up
THE NEXT FRONTIER: Mobile Checkout Today’ s guest values convenience and contactless options. Mobile checkout— via kiosks, QR codes or room charges— delivers both.
Why mobile checkout works l Faster, touchless transactions l Reduces staffing pressure l Flexible pop-ups( poolside, event spaces, golf course) l Integrates easily with loyalty programs l Refine the Foundations: Begin with a thoughtful review of sales performance, inventory rhythm and visual standards. Retire underperformers and replenish high-value essentials. l Curate the Assortment: Craft an elevated blend of signature branded items, refined apparel and accessories, and thoughtful giftables. Introduce distinctive, sensory-driven pieces that feel exclusive to your property. l Elevate the Aesthetic: Apply the rule of three, compose artful vignettes and maintain displays that feel abundant yet impeccably edited. Refresh stories monthly to evoke a sense of continual discovery. l Enhance the Purchase Experience: Offer seamless pathways— mobile checkout, elegant pop-up moments or effortless room-charge options— to heighten convenience and capture spontaneous indulgence.
ANNA MOINE is a retail visionary and spa strategist with a talent for creating unique, immersive shopping experiences for discerning clientele. Known for her intuitive eye for luxury and non-traditional approach to development, she transforms concepts into spaces that delight and engage. Born in Paris and fluent in four languages, Moine splits her time between Manhattan, the Hudson Valley and Mexico, sharing her passion for exceptional retail and spa experiences with her family and clients alike. | almconsult. us
PULSE n FEBRUARY 2026 40