For guests, this means more personalized experiences, including tailored treatment pathways and intelligently bundled services
Rather than replacing human expertise, AI excels at handling repetitive tasks, processing vast amounts of information and revealing insights that would be impossible to identify manually. When applied thoughtfully, these capabilities can free spa leaders and teams to focus more fully on service, strategy and guest experience.
Throughout 2026, Pulse will explore how this quiet intelligence is moving from the back office into the heart of spa strategy. The series will explore practical applications, ethical considerations and real-world examples— so spa leaders can approach AI not with fear or hype, but with clarity and confidence.
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DID YOU KNOW? AI can reduce administrative workload, freeing managers and practitioners to spend more time on leadership and guest care.
Where AI is about to transform the spa business l Menu development and personalization: AI is enabling spas to move beyond static menus toward dynamic, data-informed offerings, customized by season, location, guest preferences and even wellness goals. For guests, this means more personalized experiences, including tailored treatment pathways and intelligently bundled services. For spa leaders, it offers predictive trend analysis and deeper insight into which offerings resonate most.
l Training, education and workforce development: From onboarding new hires to supporting ongoing skill development, AI is reshaping how spa teams learn. Intelligent training systems can deliver personalized learning paths and offer on-demand knowledge support— with real-time feedback— providing managers with clearer performance insights and the ability to build their teams’ skills more efficiently. l Guest experience and customer service: Intelligent chat systems, predictive service recovery and highly personalized communication are redefining what“ exceptional service” looks like, before a guest even walks through the door. Concierge-style tools can anticipate guest needs while increasingly sophisticated systems help maintain authenticity and brand voice within automated interactions. l Financial strategy and operations: AI is increasingly used to forecast demand, optimize pricing and scheduling, manage inventory and identify revenue leakage— turning intuition into insight. For spa owners and directors, this means more informed, data-driven growth planning with smarter pricing strategies and improved control of expenses. l Leadership and decision-making: Perhaps most significantly, AI is becoming a strategic advisor that helps spa leaders see around corners, test scenarios and make more confident decisions in uncertain markets. n
For guests, this means more personalized experiences, including tailored treatment pathways and intelligently bundled services
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