TABLE OF CONTENTS FEBRUARY2026
VOLUME 36 n ISSUE 1
14 REVENUE IQ Revenue per Visit Takes Center Stage in Today’ s Resort Spa Strategy
BY AVA BUMGARNER
36 Welcome to Terra Incognita
2026
20 So Much to Discover
22 Spotlight on Jon Acuff The Leadership Mindset Power Shaping Team Culture and Customer Experience
38 Hotel Spa Retail is Evolving
BY ANNA MOINE
42 The Intelligent Spa
How AI is Reshaping the Business of Spa
46 MINDSET + MERCHANDISING Setting the Stage for Retail Success
BY CAROL PHILLIPS
26 Conference Countdown
Conference 101 A First-Timer’ s Guide
Welcome Party SOLID GOLD
Step Inside the Experience Center
32 Education Sessions Preview Q & A with Zach Mercurio
PULSE n FEBRUARY 2026 6