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are available at five-star resorts and spas in the states , this new space , called The House of Pietro Simone and located in SoHo , New York , will allow customers to receive treatments from the founder himself for the first time .
7 . Beekman 1802 , the leading goat milk skincare brand , has announced the rollout of its Clinically Kind skincare in luxury spas and resorts nationwide . Developed in-house with a team of cosmetic chemists , the “ cleanical ” line features goat milk , a single ingredient with macronutrient power , which feeds a healthier microbiome making it ideal for sensitive skin .
Awards & Honors
1 . At the brand ’ s international franchise conference in September , Massage Heights recognized 14 therapists with the 2022 Massage Heights Therapist Award of Excellence . Winners were chosen for their high level of professionalism , client service , practical abilities and compassionate hearts .
2 . Massage Heights also launched a $ 50,000 scholarship program gifting $ 5,000 each to 10 message therapy students currently enrolled in a training program at a select group of massage therapy schools . The scholarship program is part of the Massage Heights brand ’ s strategic industry relations plan that focuses on creating programs to support the massage therapy industry , its associations , massage therapists and schools .
3 . Mandarin Oriental celebrated its eighth annual Silent Night on December 14 . All Mandarin spas went silent while still offering their treatment menu with no music or talking . Jeremy McCarthy , group director of spa and wellness , stated ,“ This annual ritual in our spas serves as an important reminder to incorporate stillness and rest into our busy lives .”
4 . The American Message Therapy Association ( AMTA ) celebrates its 80th anniversary this year . What began as a small group of 29 dedicated massage therapists in 1943 has transformed into the leading non-profit association with the highest standards for the profession .
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FEBRUARY / MARCH 2023 n PULSE 47