AS MANY CHALLENGES AND AS MUCH UNCERTAINTY as the spa industry has faced in the last two years , it ’ s easy to forget that 2019 saw each and every one of the Big Five statistics from the annual ISPA U . S . Spa Industry Study — spa revenues , profits , visits , locations and revenue per visit — reach new highs after a decade ’ s worth of solid growth . It ’ s not a surprise , then , to find new openings and updates to existing properties proceeding despite lingering pandemic-related issues .
Pulse spoke to a pair of leaders guiding revamped properties into a new era in spa to discover what their approaches might tell us about where the industry is headed in 2022 and beyond .
44 PULSE n JANUARY 2022