Pulse January 2022 | Page 56

News and events mentioned here may have been modified since editorial content was finalized .

1 . Luxury French fashion house Dior has teamed up with Technogym on a line of high-end gym equipment , which is sure to make for a chic at-home gym setup for consumers . The limited-edition home fitness line includes a treadmill , a multifunction bench and a wellness ball . Thanks to this partnership between Technogym and Dior , three of Technogym ’ s most iconic products have been revisited with Dior codes to symbolize excellence and attention to detail .

2 . Milk + Honey Spa Fort Worth partnered with medical spa physician assistant and cosmetic injection expert Anitha Matthew , MSPAS , PA-C , to bring medical aesthetics to the Fort Worth guests . Matthew is a Board-Certified Physician Associate and Cosmetic Injector who developed her skills over seven years as an aesthetic provider . At Milk + Honey Spa Fort Worth , Matthew provided full facial assessments and tailored treatments based on the needs and goals of guests .

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1 . The NOW Massage recently announced the signing of its 100th franchise location . The brand began franchising in late 2019 and in less than two years , The NOW Massage has reached this monumental achievement . The brand has 18 boutiques in operation in the U . S . and continues to award new licenses in metropolitan markets such as Atlanta , Denver , San Francisco , Phoenix and more . Fueling their growth are multi-unit developments , such as a six-unit agreement in South Florida and expansion in existing territories like Chicago and Denver .

2 . Toward the end of last year , Acqualina Resort & Residences on the Beach celebrated the 15-year employment anniversary of lead therapist DeKendra James . Executive Spa Director Catherine Davalle-Sharma described the anniversary as “ a precious moment in the life of a Spa Director !” Guest reviews are gleaming for James , with one saying ,“ Dekendra was very polite , elegant and skilled at her craft . She went out of her way to make sure I was comfortable .”

3 . HydraFacial has now held over 100 HFX training events , which are designed to help their customers grow their business by providing resources that stimulate revenue and the opportunity to perfect their hands-on technique . Through these training events , HydraFacial has helped participants gain confidence to effectively up-sell and personalize treatments , strategize menus and creation concepts and more .

56 PULSE ⁿ JANUARY 2022