CONTRIBUTORS TO LAST YEAR ' S ISPA AUCTIONS WILL BE PLEASED to see the result of their donations and bids when the 2023 ISPA U . S . Spa Industry Study opens for participation on Tuesday , January 10 . Fully funded by contributions to the ISPA Foundation from the spa community , the 24th annual Industry Study will once again be conducted in partnership with world-renowned research firm PricewaterhouseCoopers ( PwC ) to identify the Big Five spa industry statistics and determine the size of the spa industry in the United States in terms of number of establishments , revenues , number of visits , revenue achieved per visit and employment .

Additionally , the study will determine current and future industry trends and challenges , giving spa professionals a data-driven roadmap for how to move forward and make informed operational decisions . Armed with a profile of regional distribution , spa types , ownership structures and service and product offerings in the U . S ., spa owners and operators around the world will be able to gauge the current state of the industry they love , see how their business can improve and gather ideas to build on present successes .

All ISPA members will receive an invitation email containing a link to participate in the study on January 10 . After devoting nearly half an hour to complete the survey , those who participate before February 1 will be entered in a drawing to win a free registration to the 2023 ISPA Conference . If you win the drawing but have already purchased your registration for the event , your payment will be fully refunded .

The survey will close February 17 and ISPA members can look forward to hearing the Big Five statistics along with a breakdown of the study ’ s findings from the main stage at the 2023 ISPA Conference from May 9 to 11 , in Las Vegas . n

JANUARY 2023 ⁿ PULSE 9