PAST AND PRESENT
A Look Back at Forecasts and Trends
T
BY MAE
MAÑACAPJOHNSON
his “Past, Present and Future” issue of Pulse magazine makes
it fitting to dig through the archives and look back at some of
the game-changing trends and bold forecasts highlighted on its pages.
Which ones have come true and which ones have fizzled out? More importantly,
which trends are continuing to shape the spa industry at present?
The Integration of the Spa and
Mainstream Medical Health
ISSUE: OCTOBER 2010
“...the industry
continues to see the
realization of the
fusion of spa and
mainstream
health...”
An article entitled “Seeing the Future: The Spa Industry in
Mainstream Health Care” breaks down game-changing trends that
could affect mainstream health, including the rise of hybrid spas
and evidence science. Today, we’re seeing this trend come of life
with several hospitals integrating spas into their facilities and
medical physicians referring patients to spas for fitness programs
and relaxation treatments.
Six years since the trend was forecasted, the industry
continues to see the realization of the fusion of spa and
mainstream health, including the groundbreaking collaboration of Mandarin Oriental
and Mayo Clinic.
Launching early this month, the program will provide guests access to Mayo
Clinic’s medical expertise right within the spa of Mandarin Oriental Bodrum in Turkey.
Mayo Clinic’s medical staff will be on-site to conduct a thorough assessment as well
as provide program recommendations that are tailored for the guest’s wellness needs.
Be on the lookout for a full feature about this game-changing partnership in a future
issue of Pulse magazine.
The Growing Number of Male Spa-Goers
ISSUE: MAY 2011
The article “The New Male Consumer” explored the growing
spa demographic. The feature highlighted data from ISPA’s
2010 U.S. Spa Industry Study, which indicated that about 45
percent of spas introduced packages for the male spa-goers.
Fast- forward to today, men still remain a highly growing market
for the spa industry. In fact, according to the ISPA Foundation
Consumer Snapshot Initiative: Volume IV Male Consumer
Insights, men now represent almost half (47 percent) of the
spa-going population in the U.S.
28 PULSE
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January/February 2016