Pulse January / February 2016 | Page 21

MITCHEL RIVERA CEO • YeloSpa San Juan, Puerto Rico expand the YeloSpa brand outside New York. Combining his hospitality background as experience director for an international luxury hospitality brand and passion for wellness, Rivera launched YeloSpa San Juan in 2014 with an initial investment of US$1.5 million. In May this year, the spa marked its first-year anniversary. Per-Minute Rates As a full service spa, YeloSpa San Juan has a total of eight treatment rooms and a couples’ room. The spa takes on a different approach to spa menu, streamlining treatments into three main categories: massage, skin care and napping. “The Puerto Rican guests love the effectiveness of our no-menu policy and the flexibility of our per-minute pricing model where they can customize their experience,” Rivera says. “The Puerto Rican guests love the effectiveness of our no-menu policy and the flexibility of our per-minute pricing model where they can customize their experience.’” Treatments come at a fixed hourly rate and a per-minute price is added on for guests who would like to extend beyond the standard one-hour treatment. For instance, a 60-minute power nap costs US$60, but guests have the option to pay a dollar per minute if they intend to sleep beyond a full hour. This unique pricing model allows guests to not only customize their spa experience, but also tailor the treatment according to their budget. “YeloSpa San Juan is practically twice in area size compared to the New York location, which allows us to add amenities that enhance the day spa experience,” Rivera says. Two of these unique additions are its YeloDry and WetDry areas. At its WetDry cave, guests can indulge in its salt-water Flotarium, Rainfall Hallway and VaporRoom. According to Rivera, the Rainfall Hallway is designed with nine shower heads that spray water with varying temperatures to help stimulate the body’s blood flow. At the Flotarium, 40,000 particles of salt are dissolved into the therapeutic pool, which creates a zero-gravity sensation, similar to floating in the Dead Sea. Finally, the VaporRoom is infused with a scent of eucalyptus to help reboot the senses. Attached to the spa is a YeloDry Blo Bar wherein guests can conveniently have their hair styled or get a mani or pedi after a spa treatment. The addition of the blo bar has made the spa attractive to bridesto-be planning their bachelorette party, as it offers the convenience of a one-stop place to de-stress and get their full party glam on. January/February 2016 ■ PULSE 19