STAY
CONNECTED
#ISPAInterviews
As part of his ongoing ISPA Interviews
series, Lawrence Biscontini traveled to
Tecate, Mexico, to speak with Rancho La
Puerta about classes offered at the spa.
To see more of Lawrence's interviews
with spas around the world, visit the
International SPA Association YouTube
channel.
o you ever have a quick
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We Want
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IN AN INSTA
Do you follow
@ISPAdoyou on Instagram? If not, you’re
missing out on a lot of fun!
With more than a billion active
users every month, Instagram is
the fastest-growing social media
network. It’s a great place to
connect with customers, market
your products and keep up with
any ISPA member news.
INSTAGRAM TIP:
The eternal question: should you put
your hashtags in your post or as the
first comment on your post? The
answer: it’s really up to you! The Instagram
algorithm will begin analyzing your post as soon
as it is published, so the sooner you add your
hashtags the better. However, it can be more
aesthetically pleasing to have your post caption
be just that—the caption—and not have those
ugly hashtags take away from that clever pun
that fits so artfully with your image.
12
PULSE
■
January/February 2019