Partnerships are like
marriages: good ones
make everything
better. In business,
choosing and working
with a partner requires
the same kind of
commitment to honest
communication.
The benefits can be
extraordinary. Think
GoPro and Red Bull,
Taco Bell and Doritos,
Nike and Apple.
When businesses
share common
interests, combining
energies can yield
greater results than
either entity could
achieve alone. Each
can discover new
markets, new uses for
products and greater
customer insight, as
well as improved
marketing results.
January/February 2019
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