TABLE
OF
CONTENTS
ST. JULIEN HOTEL & SPA
24
2 From Your Chairman
10 ISPA News and Calendar
12 Stay Connected
14 Where in the World is ISPA?
16 ISPA Flashback
20
Member News
BY ALLISON MARTIN
MILK + HONEY SPA
24
Member Perspectives
Onboarding Essentials:
ALTITUDE SPA
From Paperwork to Training
BY JAMISON STOIKE
45
Countdown to Conference:
Keynote Speaker Seth Godin
46
Talent Topics
Ace the Interview
BY JON PLAYER
45
57
50
SOUND OFF
Money Matters
New Year, New Client Journey
BY TANYA CHERNOVA
56 ISPA Foundation
57 Sound Off
60 Ad Index
60 ISPA New Member List
61 ISPA Staff
62 People of ISPA
64 End Notes
ABOUT THE COVER
2020 isn’t just a new year: it’s a new decade. Jump into the
next ten years with the tools you need to drive your spa’s
growth, including interviewing tips, insights on the client
journey and strategies for working with data.
COVER PHOTO SHUTTERSTOCK
8
PULSE
■
JANUARY/FEBRUARY 2020