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Get Visual
WE’VE MENTIONED IT BEFORE, but it bears mentioning again: if your social media
strategy does not heavily feature images and videos in 2020, you have work to do.
Don’t just take it from us though; digital marketing giant HubSpot pulled together
the statistics below about the role that visual content plays in successful marketing.
l When people hear information, they’re likely to remember
only 10 percent of that information three days later.
However, if a relevant image is paired with that same
information, people retain 65 percent of the information
three days later.
l Mobile video usage has increased by nearly 10 million daily
viewing minutes in the last two years.
l 43 percent of B2C marketers say pre-produced video is the
most successful type of content for marketing purposes.
So, there you have it. Get to work on adding visuals to your marketing strategy and
let us know the results!
SOURCE: https://blog.hubspot.com/marketing/visual-content-marketing-strategy
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