DIVE-IN
BY
JAMISON
STOIKE
TO DATA
Using numbers to drive your decision making?
That’s straightforward.
Figuring out how to gather, analyze and incorporate feedback
from customers, employees and other spas? That’s a bit more
complicated. From constructing a good customer survey to
using ideas found in ISPA’s Snapshot Surveys, it might be time
to rethink how you deal with qualitative data.
34
PULSE
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JANUARY/FEBRUARY 2020