OPEN
BY
JAMISON
STOIKE
Not many spas had the 109-year history
and brand cachet of Red Door Spas, so it’s
no surprise that the spa industry was
caught off-guard by its rebrand into Mynd
Spa & Salon. To shed light on the why and
how of Mynd’s rebrand, Pulse spoke with
Todd Walter, CEO of Mynd. Walter revealed
something that’s not unfamiliar to any
number of leaders in our industry: that
there is often a large gap between what
those inside the industry and those outside
the industry perceive.
40
PULSE
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JANUARY/FEBRUARY 2020