guests , your team , your own leaders , your family and yourself .
Pulse : ISPA attendees like to plan ahead for which education sessions they will attend . Who is your target audience ? BKW : The session is targeted to leaders who want to enhance their guest experience ( customer service ). Anyone who has attended my past ISPA sessions knows they are highly informative , interactive and engaging .
Pulse : What are some common challenges that spa leaders may face in managing their businesses , and how would you suggest they address or overcome these challenges ? BKW : A common problem : Getting staff to maintain professionalism and work with initiative .
The answer : Set clear expectations . Model the desired behavior . Care enough to challenge directly . Celebrate progress . n
FAST FACTS : Dr . Bryan K . Williams
Favorite spa treatment ? Deep tissue massage with CBD enhancement . Something fun you ’ ll do in Phoenix ? Have dinner with colleagues . Best self-care tip ? Prioritize quiet time for yourself every day . Lifelong dream you ’ re pursuing ? To significantly impact people ’ s lives by producing immersive , holistic and energizing retreats worldwide . Favorite quote for your career or life journey ? The choice you make today will be the choice you make tomorrow . Favorite hobby outside of spa ? Traveling with my family .
“ As I was being mentored and invested in , I found myself working harder and serving on a higher level than ever before . There ’ s something transformational about being invested into .”
JANUARY / FEBRUARY 2024 n PULSE 27