Pulse July 2015 | Page 18

MEMBER PROFILE FOUR SEASONS RESORT SHARM EL SHEIK EGYPT Exclusive by Day, Inclusive by Night BY ALEXANDER MENRISKY Adhering to cultural customs, Four Seasons Resort Sharm El Sheik Egypt ensures that no male staff members are in the treatment area when a female guest is in the spa for her treatment. 16 PULSE n July 2015 T he Four Seasons Resort Sharm El Sheik located in South Sinai, Egypt, has grown significantly since it opened its doors in 2002, overcoming a national backdrop of political turmoil and cultural tension. Such has been its success that it was awarded ninth place in Condé Nast Traveler’s 2014 Readers’ Choice Awards for the Middle East, Africa and Indian Ocean category. Its success is proof that hard work, excellent service and innovative leadership can pay off in any market. The resort is a hub for travelers from all around the world who were brought to Sharm El Sheik—a city on Egypt’s coastal strip along the Red Sea—for the sun and its famed Red Sea diving. It accommodates local and international tastes through a fusion of modern spa trends and authentic Egyptian influences.