Pulse July 2015 | Page 40

dermal rollers, peels, laser, Botox and fillers all fall into this ‘middle’ stage, before committing to cosmetic surgery or more aggressive treatments,” Ebanks says. Dr. Neal Kitchen, VP of strategy and development at HydroPeptide in Issaquah, Washington, has seen a similar trend. “Chemical peels and products that can deliver results with no downtime are the most appealing options to customers,” he says. Not only do guests have more specific demands regarding the kind of facials they want, they also have become far more ingredient-savvy, demanding products that have one or two powerful ingredients that guarantee visible results, such as WHAT’S IN A BOTTLE? hyaluronic acid and peptides. “We see a trend toward prevention and awareness on how the environment and other factors can accelerate aging. For those who already have some signs of aging, the trend is toward active ingredients which enhance resilience, and kick-start and ignite cell function so the aging process is graceful,” says Liz Beresford-Cocchia, CEO of Canada-based Vitelle Labs. Using primarily natural and organic ingredients in facial skin care is also a growing trend. In fact, data points from the 2014 ISPA U.S. Spa Industry Study indicate that 52 percent of respondents offer treatments that incorporate organic ingredients. “There is a strong focus on Anti-aging ingredient: Plant-derived hyaluronic acid “ilike organic skin care’s Hyaluronic Time Erase ComplexTM Serum contains high concentrations of small and medium molecule-weight, plant-derived hyaluronic acids that contribute to the rejuvenation of the skin,” says ilike organic skin care from Szep Elet’s SVP Szilvia Hickman.“The larger-weight hyaluronic acid molecules from tara tree seeds and marine seaweed (Enteromorpha Compressa) form a velvety layer on the surface of the skin that acts as a moisture-keeping barrier and a protecting layer. The smaller-weight hyaluronic acid molecules produced by biofermentation of nonGMO raw plant ingredients (i.e., peptone, yeast extract and glucose) penetrate into the deeper dermal layers and fill the wrinkle lines from the inside out by their moisture-retaining and elasticizing abilities.” Skin Authority Anti-aging ingredient: SGF-4 Technology “We have earned three patents for our unique process to extract and manufacture human growth factors, which are body natural proteins,” says Skin Authority CEO Celeste Hilling.“The use of SGF for cosmetic purposes was first introduced in 1986 in medical settings. Since then, the technology has evolved to be more accessible and condition-targeted for skin care. Growth factors work to replace damaged DNA proteins so that, when cells turn n July 2015 Training and Customer Service To ensure that spas provide the results guests want from their facial treatments, Ebanks emphasizes the importance of training staff members to ask the right questions. “Finding out what their main concerns are, what results they aim for and how much time they would like to spend with us is an important process in selecting the right facial treatment,” Do you know how some of today’s anti-aging ingredients are sourced or formulated? What key benefits each ingredient offers for the skin? Responding to a media lead, expert sources from different skin-care brands offer insights on how their main anti-aging ingredient is sourced, processed and extracted, as well as how it can help reverse the signs of aging. ilike organic skin care from Szep Elet 38 PULSE natural ingredients, and we go a step further, providing local ingredients sourced within the U.S., so that the time from harvest-to-use is shortened,” says FarmHouse Fresh President Shannon McLinden. over, only healthier cells are replicated. They help the skin by tightening and firming, reducing lines and wrinkles, calming inflammation, fighting breakouts, and producing clear, luminous tone.” Vitelle Labs Anti-aging ingredient: Plant stem cells “We acquire our plant stem cell ingredients from Mibelle Biochemistry Group from Switzerland as they are one of the top global companies for plant stem cell extraction. They use a unique PhytoCellTec TM Technology, which makes possible the cultivation of cells of rare and endangered plants using small quantities of origin plant material.The PhytoCellTecTM Technology was recognized as an ‘eco-breakthrough’ at the Rio+20, which is short for the United Nations Conference on Sustainable Development, so it fits in well with our company-wide green energy initiatives,” says Vitelle Labs CEO Liz Beresford-Cocchia. “Environmental defense and dermal stem cell protection are the primary benefits of the Mibelle Alp Rose Stem Cells.This Alpine plant is indigenous and thrives at high altitude with UV exposure so those robust characteristics are observed in the active. It is combined with phospholipids which encapsulate the oil and water soluble components into liposomes for ease of absorption.”