What to Look For
Shvartzman recommends looking for cosmetics
formulated with vitamins and antioxidants to
help protect from free radicals as well as
provide additional nourishment to the skin.
Personally, she prefers cosmetics that contain
hyaluronic acid. “It is a water binder which is
hydrating without being heavy, making it the
perfect ingredient for dry, combination and oily
skin types,” she says.
Like Shvartzman, blinc inc. VP of Sales &
Marketing Melissa Jansma looks for antioxidants
and vitamins like vitamin B complex (panthenol)
and vitamin A (retinyl palmitate) in cosmetic formulations, but expands her ingredient list to
include peptides and amino acids.
Sothys USA Inc. National Educator Jessica
Heron agrees on the importance of carefully
TREND
ALERT
Neutral Fix to Bold Statements
Naked Princess' Shine Lipgloss in
shades of nude.
From nude lips to feathery brows, the verdict is out:
this season’s makeup looks offer a few extremes of
neutral and bold. Makeup and beauty experts share
professional insights to help you handpick the latest
beauty trends.
“We are seeing a ton of nude lips, eyes
and cheeks. The ‘no makeup’ makeup
trend is everywhere! A 60s feel is in full
swing this season, with big lashes, cateye wings for days and peachy neutral
lips. Another trend is bold pops of color on
the eyes and lips. Bright aqua shades, plums and smoky
browns are making an appearance on the eyes.”
AMI SHVARTZMAN • National Director of Education/LE
Osmosis Pur Medical Skincare • Evergreen, Colorado
2015 ISPA Conference & Expo Booth No: 240
“I believe the trend for this season is ‘Modern Romance.’ For
the lips, we’re seeing rich romantic shades of reds, pinks and
oranges. It’s darker and bolder in the center but lighter on
the edges. For the eyes, it’s about bold and colorful
eyeliners and eye shadows that range from an
imperfectly blended, simple black eyeliner to
colorful smoky eyes. When it comes to the
skin, the focus is on flawless and natural
skin or skin that glows and looks airbrushed
42 PULSE
n
July 2015
reviewing ingredients in cosmetics and says
that spa directors should look for ingredients
that offer genuine skin-care benefits. “Omega
3, 6 and 9 help to condition and protect the
skin’s surface while powerful plant polyphenols
help to minimize pores when used regularly,”
she says.
Sean Conklin, lead makeup artist for
Make-Up Designory Schools & Make-Up
Designory Cosmetics located in Valencia,
California, favors cosmetics that contain silicone compounds. “Silicone compounds give
the skin a silky feel and help form a breathable barrier, which allows the makeup to stay
on the skin’s surface, thus, lasting longer
than water- and oil-based makeups,” Conklin
says.
Hatcher likewise noted that physical sun-
but still showcases the individual’s freckles and personality.”
TALA RAASSI • Makeup Artist • Red Door Spas
Stamford, Connecticut
“In terms of style trend, full and feathery
brows are making a bold statement in
the fashion and beauty world. It’s all
about creating a strong frame for your
eyes. As far as color trends go, mandarin, apricot and coral hues are being
forecasted as hot shadow and liner shades
for fall 2015 – spring 2016. These are beautiful pops of
summer colors that can be used all-year-round.”
MELISSA JANSMA • VP of Sales & Marketing
blinc inc. • Boca Raton, Florida
2015 ISPA Conference & Expo Booth No: 248
“A trend we are seeing in the world of makeup is all about
the lip: gradient lips, ombre lips and some seriously bold
colors, like deep-dark burgundy, to almost black to true
black. There are also the crazy, bright lip colors, like neon
pinks, greens and blues. Black liquid eyeliner is all the rage.