nies as marketing strategies,” he says. He argues that most
ingredients in cosmetics have been used for generations and
continue to be safe to use despite concocted “trends or
claims by a blogger or a rouge cosmetic company.”
“Rather than getting into what ingredients to avoid,
informed consumers should ask if a company’s products are
registered in the European Union (EU) under the current
Cosmetics Directive,” Conklin advises. “If a cosmetic is fully
registered, rest assured that the ingredients used are safe and
have been carefully studied by a team of expert scientists. The
EU has one of the strictest, if not, the strictest standards for
cosmetics.”
A model wears the latest colors by Sothys USA Inc.
Educating Guests and Staff
Training and education are keys to helping provide staff
members and guests the latest information on trends and cosmetic ingredients. “At the Red Door Spa, our number one tool
for a successful retail business is education and training. We
pride ourselves of having staff members who are fully knowledgeable, not only on the benefits of our products, but also
on the latest beauty trends,” says Red Door Spa Makeup
Artist Tala Raasi