blinc inc.’s eyebrow mousse
consumer-friendly is the product? How easy is
resources that are accessible any time. Event
it for the everyday woman to apply? How well
support is also a great way for vendors to assist
does it hold up in extreme conditions? Is it
spas with increasing sales,” says Jansma.
pigment-rich and long-lasting? Does it cross all
Hatcher says spas should find resource partcolor boundaries? Is it suitable for mature
ners that can provide not just personal training,
women as well as teens? The right answers to
but also hands-on sessions. “Classes wherein
these questions will lead the spas to the select
more than one account is invited and let you
few companies that are right,” he says.
work hands-on with the product are so imporShvartzman believes that spas should find
tant. Not only does the class get you familiarized
cosmetic brands with proven results and perwith the product but it also allows you to
formance. “Retailing can be difficult for the spa
network with other accounts and help grow your
professional due to time constraints, lack of edubusiness,” she says.
cation, and so on. Retailing a product line that
Online education should be a vital consideratruly works and will sell in itself simplifies the intion. “There is something to be said about a
spa selling process!” she says.
company that is 100 percent transparent and disAll things considered, a good resource partner
closes everything on their website, as well as
should make your business success a priority.
have a professional site that is geared toward
“When partnering with a cosmetic vendor, make
your professional skin therapists, makeup artists
sure that they are providing the tools for your
as well as any other licensed professional inbusiness to succeed, such as offering a retail incentive
house,” Hatcher says.
program. A smart, successful vendor will have your best interAside from looking at training support, Conklin says it’s
est in mind, which is growing your business,” Heron says. n
also important to ask key questions about the product. “How
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