Pulse July 2015 | Page 52

able to help them with various [health] issues,” she says. “It is no longer enough to offer ‘pampering’ massage and facial services. They want a natural way to get healthy and relieve their issues without the need for physicians or drugs.” Skin Solutions When it comes to aging, skin issues like wrinkles and hyperpigmentation often top many of baby boomers’ lists of concerns. “As skin ages, it produces less oil, collagen and elastin—elements that make your skin look smooth and youthful,” says B. Kamins Laboratories’ Vice President Global Sales and Marketing Jocelyne Horst. “Aging skin can look dull and as wrinkles begin to appear, the concern is always elasticity and overall firmness.” Horst estimates that over 60 percent of the Canada-based brand’s clientele falls within the senior age group. “This is the time in their lives when signs of aging begin to show dramatically,” she says. Horst notes that sun exposure and improper skin care is cumulative and begins to appear in the late 40s and throughout the 50s. “But it’s still not too late to begin the healing and repair process. Quality skin care with peptides can replenish the skin even after the damage has been done,” she says, adding that B. Kamins formulates its skin-care products using a unique proprietary ingredient called Bio-maple Compound which helps to hydrate and protect the surface of the skin. Like Horst, Ling says evidence of increasing age includes loss of skin elasticity, causing wrinkles and sagging skin, dryness and thinning of skin, age spots or more heavily pigmented skin, itching and sensitivity, allergies, and so on. “We address these concerns that our clients have with the anti-aging treatments we offer, as well as the range of Elemis products that we carry,” she says. Aside from advising clients to hydrate their skin by regularly using moisturizing/ night cream, eye and neck cream, as well as sunscreen to prevent further damage, St. Gregory Spa also offers Elemis Visible Brilliance Facial and Computer Aided Cosmetology Instrument (CACI) treatments. “The Elemis Visible Brilliance Facial is an anti-aging face and eye treatment that has been clinically tested to increase skin moisture levels by up to 61 StressBusters Wellness Day Spa offers its senior guests an Aroma Stone Massage to help relieve muscle pains. percent and elasticity by 40 percent after just one treatment,” L [