Quarterly ISPA Snapshot Survey
Reflects Positive Change
C
hange is the overarching theme in the latest quarterly ISPA Snapshot Survey
report (January 1 through March 31). Fortunately for the spa industry, the report
mirrors a positive change in key business areas, such as gross revenue, quarterly
profit, spa visits, average retail revenue per treatment, accounts and workforce.
Here are five positive changes worth noting from the report:
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In comparison to the same period last year, the majority of spa respondents (70
percent) experienced an increase in gross revenue in the first quarter of 2015.
Sixty-seven percent of spas reported an increase in spa visits.
Only four percent of spas implemented a hiring freeze, while one
percent laid off employees. The significantly low numbers indicate that
spas are more comfortable adding
new positions or filling in vacant positions as well as highly value retention
of its workforce.
Up to 80 percent of all resource
partner respondents have experienced an increase in gross revenue.
The majority of resource partners (62
percent) have either seen a one to 15
percent increase in accounts or no
change at all (69 percent).
*All data presented compares performance during
the first quarter of 2015 to the same period the
Straight from Respondents
What was your most effective marketing promotion during the first quarter
of 2015?
“Our ‘friends package’ was popular. [We
encourage guests to] bring a friend and
both receive free lunch meals with a purchase of two 60-minute treatments.”
“We offered a p