MEMBER PROFILE
WILLIAMS ISLAND CLUB & SPA
Serving the Needs of
Residential Spa Guests
BY ANDREW DEWSON
Williams Island Club & Spa residents are spoiled with amenity-rich lifestyle, including a
27,000-square-foot spa and fitness center.
A
s a private luxury residential community, Williams Island Club & Spa
is focused on serving the needs of its exclusive residents. From a
business standpoint, it is an advantage to have such a targeted
market, as it allows the spa to intimately know its guests and provide
them the upscale yet home-like comforts each time residents visit the spa.
Located in Aventura, Florida, Williams Island was built in 1984 on an 84-acre
land. It became a construction project that lasted the best part of 30 years, finally
ending as the last home was completed in 2013. Today, there are a total of 2,000
homes within the luxury residential community. “Our resident population has tripled
with our current demographics consisting of the younger population focused on
healthy living and fitness,” says Director of Spa Cheryl Patella.
16
PULSE
■
July 2016
“Our resident population
has tripled with our
current demographics
consisting of the
younger population
focused on healthy
living and fitness.”
— CHERYL PATELLA, DIRECTOR OF SPA