Pulse July 2016 | Page 42

REGISTER NOW! attendISPA.com GEARS OF BY MAE MAÑACAPJOHNSON INNOVATION our business, like a well-oiled machine, needs to have the right gears to help it operate efficiently. Every gear, whether that’s retail, marketing, branding or customer service, should fit perfectly into each component of your business. Unfortunately, when left unmaintained, these gears Y are also at risk of becoming unreliable and rusty. Education and networking are two ways to ensure your business operates at optimum level. Both are offered at the 2016 ISPA Conference & Expo, which gives you vast opportunities to expand your business knowledge as well as connect with potential business partners, industry peers and leading mentors so you can continue to innovate your way to success. innovate AT THE 2016 ISPA CONFERENCE & EXPO 40 PULSE ■ July 2016