ASK THE EXPERT
Author and filmmaker LOUIS
LOUIS FOX
BY MAE MAÑACAP-JOHNSON
FOX has helped shed light on some of today’s most controversial social issues
through his award-winning films and animations. His most successful projects—The Meatrix, Grocery Store Wars
and the ongoing Story of Stuff series—have earned him top honors in many international film festivals.
Ruth Stricker’s Wise Voices speaker at this year’s ISPA Conference & Expo, Fox admits to have been drawn by
“the force” of filmmaking after watching the original Star Wars movie in a dark theater back in 1977. “Since then,
my appreciation for filmmaking, and the cultural influence it can have, has only grown,” Fox says. “If skillfully done,
a film can plunge an audience’s consciousness completely into another world. It can be a very intimate and
powerful experience.”
Back in 1999, he co-founded the values-based communications firm, Free Range Studios, which launched highly
successful online “cause marketing” campaigns for clients like Amnesty International, The Organic Trade
Association, Patagonia and Greenpeace. For his work, he was named by Fast Company Magazine as one of the 50
most influential social innovators of 2007.
Since he left the firm, Fox has co-authored a book entitled Sustainable [R]evolution - Permaculture in
Ecovillages, Urban Farms and Communities Worldwide. He has also started production on his first feature-length
film entitled The Flow, which takes the audience on an epic journey of human experience in search of a mysterious
phenomenon known as “being in the flow.”
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July 2016