ASK THE EXPERT
LOUIS FOX CONTINUED
P: What's your greatest epiphany in the realm of cause
communications?
F: I've come to the conclusion that the amount of change we
can create is limited by our worldview. Without shifting our
world view, we are just polishing the brass on the Titanic. We
really need another way of understanding ourselves and our
relationship to the rest of the natural world. Diving below the
issues to our core assumptions is where I'm focusing now.
P: In your view, how can the spa community be more
involved in helping to raise awareness on important
social issues of our times?
F: There are several ways the spa community can be involved.
First, I see spas as a place to return to one’s self, to ground
one’s consciousness, a place that invites you to practice being
more present. The more present you are, the higher are the
qualities of your interactions with the world.
Second, being all about health, the spa community can
recognize the continuity of the microcosm of the individual
visitor and the macrocosm of the world in which the facility
exists. Commit to operations that treat the world surrounding
the spa with as much care as the human beings inside the spa,
for they are part of one continuum. Show leadership and
innovate in order to find ways to run a truly sustainable and
even a regenerative facility. Look at the far-reaching impact your
operation has on the greater world, and have the
courage to strive for an even greater integrity.
There’s a big movement in the health-care industry
called health care without harm, which extends the
doctor’s pledge to “do no harm” to the world outside
the clinic walls. You can’t heal people inside your walls
and pollute the air they have to breathe when they walk
out the door. I think spas could adopt this expanded
definition of health and wellness.
P: What do you think is the biggest social issue we
are collectively facing today?
F: Human arrogance—the belief that we are apart from nature,
that we can outsmart it and that its laws don’t apply to us.
Many are in denial that we are all deeply interrelated. n
FILM FEATURES
The Story of Stuff
“I had been thinking for years of some kind of a
big picture diagram or film that could help
show the whole system that we are a part of
and how all the different ‘issues’ are interrelated. When
Greenpeace USA
Executive Director
Annie Leonard walked
through our door in
2005 and asked us to
make a movie based
on the live presentation about the
materials economy
and consumerism, I
knew we had found one of our most important
clients and partners. The rest is history.
Despite being 20 minutes long, The Story of
Stuff went on to become a bona fide viral hit
and spawned a vibrant organization and
movement that is still going
strong today.”
Grocery Store Wars
“This one was just so much fun to
make. Think Star Wars with an all
edible cast that teaches millions
about the battle between Organic
Rebel Alliance against
Argochemical industry and the
dark side of the Farm—plus, I did
all the voices!
TO VIEW THESE FILM projects,
click the links below.
WANT TO READ MORE about the young
innovator? Click here to find out which book is
on his reading list.
52
PULSE
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July 2016
LINK FOR STORY OF STUFF
LINK FOR GROCERY STORE WARS