Pulse July 2016 | Page 66

2016 ISPA CONFERENCE & EXPO PLATINUM SPONSOR SEPTEMBER 13-15 • THE VENETIAN, LAS VEGAS, NEVADA AS OF MAY 23, 2016 HydroPeptide General Session Booth Number: 409 hydropeptide.com | 1.800.932.9873 Which innovation would you consider to be a game-changer in the spa industry? We are seeing innovation in how antiaging skin care can more effectively improve skin health. I recently transitioned into the spa industry because I saw a unique opportunity to bring the science of cellular health to the forefront as a powerful tool. The innovation lies in establishing the correct combination diet, exercise and rest as well as intelligently applied topical products to unlock that elusive “fountain of youth” we all wish to find. — Neal Kitchen, Ph.D. VP of Strategy & Development What makes your brand unique and innovative? HydroPeptide has revolutionized skin care through unique combinations of clinically tested ingredients, including bioactive peptides, botanical nutrients, antioxidants and moisturizing ingredients—the perfect combination of science and aesthetics. Our products and protocols are designed to enhance clinical procedures and provide long-term health regimens for the skin. With over a decade of research and experience, HydroPeptide has established its reputation as the leading peptide-based anti-aging line through synergistic formulations that take advantage of the latest peer-reviewed research while meticulously developing formulations free of harsh chemicals, parabens and phthalates. The end result is a brand to which you can entrust your skin. What exciting new product is your company showcasing at the 2016 ISPA Conference & Expo? This year we will be promoting our See the Difference campaign. At last year’s ISPA Conference & Expo, we were inspired by the story of Scott Harrison, founder of charity: water. We left the Conference with the goal of finding a way to contribute to clean water projects throughout the world. Our See the Difference campaign is based around our most popular product, Eye Authority. We’ve committed to donating three dollars from every unit sold to charity: water and we are looking forward to sharing our progress at the ISPA Conference & Expo this year. How does your company create a culture of innovation? HydroPeptide has spent the last decade perfecting anti-aging. Our team of scientists and beauty professionals work together to challenge traditional beliefs and create a new approach to skin health. By embracing this unique vision, HydroPeptide appeals to the most discerning clients and retailers with upscale experience and flawless results. 64 PULSE ■ July 2016