Pulse July 2016 | Page 68

2016 ISPA CONFERENCE & EXPO SEPTEMBER 13-15 • THE VENETIAN, LAS VEGAS, NEVADA

PLATINUM SPONSOR AS OF MAY 23, 2016

Matrix Fitness
Conference Guide and ISPA Foundation Live & Silent Auctions Booth Number: 513 matrixfitness. com | 1.866.693.4863
Which innovation would you consider to be a game-changer in the spa industry? It’ s not one innovation specifically, but the way technology has changed the customer experience can’ t be ignored. Guests can now ensure they are always connected to the things they choose. Set up massage on phone via app? Done. Grab a workout at the fitness center while capturing calories burned, heart rate, oxygen levels and more to track effectiveness? Done. Sharing that workout data on your social media platform of choice? Done.
— jason balzer Lifestyle Market
What makes your brand unique and innovative? Matrix Fitness is the fastest-growing commercial fitness brand largely due to our culture and our people. We live and breathe fitness, and it shows in our passion to deliver premium solutions to our customers. We understand that fitness is part of a holistic approach to wellness. It influences a vast number of lifestyle decisions, including where to stay when traveling. For many of our clients’ guests, fitness has become an expectation. Matrix Fitness can help clients turn it into an experience.
What exciting new product is your company showcasing at the 2016 ISPA Conference & Expo? We will be showcasing an assortment of our cardio and strength lineups to allow attendees to get a flavor of the experience that facilities can provide to their guests. Due to overwhelming success in the launch at the 2015 ISPA Conference & Expo, we will be bringing back our Johnny G In-Trinity ® board with demonstrations on how the program can enhance traditional practices like yoga, Pilates and various martial arts. For those who are looking for solutions on the cutting-edge of technology, our 7xi consoles will showcase the myriad ways it keeps users and facilities connected!
How does your company create a culture of innovation? We take an outside-in approach to product development. We gather feedback from all key stakeholders, listening to comments and challenges to identify and experiment with solutions that not only meet, but exceed our customers’ needs.“ Believe in Better” is not just a campaign— it has become our unofficial corporate motto.
66 PULSE ■ July 2016