Pulse July 2016 | Page 68

2016 ISPA CONFERENCE & EXPO SEPTEMBER 13-15 • THE VENETIAN , LAS VEGAS , NEVADA

PLATINUM SPONSOR AS OF MAY 23 , 2016

Matrix Fitness
Conference Guide and ISPA Foundation Live & Silent Auctions Booth Number : 513 matrixfitness . com | 1.866.693.4863
Which innovation would you consider to be a game-changer in the spa industry ? It ’ s not one innovation specifically , but the way technology has changed the customer experience can ’ t be ignored . Guests can now ensure they are always connected to the things they choose . Set up massage on phone via app ? Done . Grab a workout at the fitness center while capturing calories burned , heart rate , oxygen levels and more to track effectiveness ? Done . Sharing that workout data on your social media platform of choice ? Done .
— jason balzer Lifestyle Market
What makes your brand unique and innovative ? Matrix Fitness is the fastest-growing commercial fitness brand largely due to our culture and our people . We live and breathe fitness , and it shows in our passion to deliver premium solutions to our customers . We understand that fitness is part of a holistic approach to wellness . It influences a vast number of lifestyle decisions , including where to stay when traveling . For many of our clients ’ guests , fitness has become an expectation . Matrix Fitness can help clients turn it into an experience .
What exciting new product is your company showcasing at the 2016 ISPA Conference & Expo ? We will be showcasing an assortment of our cardio and strength lineups to allow attendees to get a flavor of the experience that facilities can provide to their guests . Due to overwhelming success in the launch at the 2015 ISPA Conference & Expo , we will be bringing back our Johnny G In-Trinity ® board with demonstrations on how the program can enhance traditional practices like yoga , Pilates and various martial arts . For those who are looking for solutions on the cutting-edge of technology , our 7xi consoles will showcase the myriad ways it keeps users and facilities connected !
How does your company create a culture of innovation ? We take an outside-in approach to product development . We gather feedback from all key stakeholders , listening to comments and challenges to identify and experiment with solutions that not only meet , but exceed our customers ’ needs . “ Believe in Better ” is not just a campaign — it has become our unofficial corporate motto .
66 PULSE ■ July 2016