Pulse July 2016 | Page 83

Jurlique Hotel Room Keys jurlique.com | 1.310.264.6800 What makes your brand unique and innovative? We believe that when it comes to skin care, health and well-being, nature is the answer. At Jurlique, we grow and extract many of our ingredients at our organic farm in South Australia. Our team of plant scientists constantly research to apply the latest discoveries and technologies for efficacy and safety of our products. From seed to skin, we control every step of the process so you can enjoy the most effective natural skin care. What exciting new product is your company showcasing at the 2016 ISPA Conference & Expo? Our new and highly concentrated Activating Water Essence is the essential step in every skin-care ritual, and for every skin type. It hydrates skin, which in turn enhances the performance of serum and moisturizer, for rejuvenated skin. This truly innovative product captures the vital living energy of plants to continuously hydrate, soften and revitalize skin. How does your company create a culture of innovation? Jurlique started with a dream: to connect people back to nature. Nature has the ultimate power to create, nurture and soothe. We draw on knowledge of herbalism, alchemy, aromatherapy, naturopathy and modern science to formulate products and the way we care for our skin.