Pulse July 2016 | Page 87

Urbana by Sobel Westex Farewell Party Booth Number: 113 urbanaspa.com | 1.702.524.6647 What makes your brand unique and innovative? We have a keen eye for upscale products and design matched by our innovative trends in the spa and hospitality industry. An eye for upscale design is our forte, coupled with an ever-expanding creative product line.. What exciting new product is your company showcasing at the 2016 ISPA Conference & Expo? We have introduced a full line of chenille handmade blankets that are super-soft and luxurious and available in four great earth tone colors. We have also introduced an innovative way to offer our spas and hotels free embroidery. How does your company create a culture of innovation? We start at the top with our CEO, Walter Pelaez, setting the tone of being at the forefront of innovation, style and quality. We make it a point to pass along his visionary ideas and enroll the great people who make up the great company that Urbana by Sobel Westex portrays.