Pulse July 2016 | Page 89

NuFACE Organic Male OM4 RevitaLash Cosmetics Morning Coffee Booth Number: 425 mynuface.com | 1.888.360.9171 Headshot Station Booth Number: 436 om4men.com | 1.877.898.MALE (6253) Dessert Cart Booth Number: 431 revitalash.com | 1.877.909.5274 What makes your brand unique and innovative? NuFACE is the beautiful skin expert from Southern California, where skin is in the spotlight all-year long. Our goal is to reshape your beauty routine with our athome microcurrent devices, so we took technology and made it sexy. We made it beauty-friendly, user-friendly and pushed past the beauty boundaries to help our clients’ inner beauty emerge. What makes your brand unique and innovative? In 2010, Organic Male OM4 revolutionized the industry by creating the first skin type and condition-specific men’s line to bust the myth that all men’s skin is created equal. Advanced green science technologies are leveraged to create biologically precise skin wellness solutions that achieve immediate and noticeable results. Choose Organic Male: OM4, leaders in men’s services and retail business development. What makes your brand unique and innovative? RevitaLash Cosmetics began with a unique eyelash conditioner, created by Dr. Michael Brinkenhoff for his wife, Gayle, during her courageous fight against breast cancer. Gayle’s courage inspired an entire collection of cosmetics designed to revitalize the natural beauty and spirit of women. Our award-winning lash and brow conditioners feature a proprietary blend of scientifically advanced technology and botanicals to enhance the natural beauty of the eyes. What exciting new product is your company showcasing at the 2016 ISPA Conference & Expo? NuFACE is constantly bringing new and multi-solution products that deliver beautiful results. We are focused on delivering clinically proven products for ideal skin health. Because of our drive to deliver the best products for our clients, we ask for you to stay tuned for this Fall for our latest product launch. How does your company create a culture of innovation? We embrace change. We know that change leads to growth, and growth leads to greatness. We put our nerves and fears aside and stretch ourselves to dive into new innovation. What exciting new product is your company showcasing at the 2016 ISPA Conference & Expo? OM4 Body Green Science Organics is the “destination” for the third quarter of 2016 and an ISPA Conference & Expo exclusive debut. How does your company create a culture of innovation? Organic Male: OM4 fosters a culture of innovation by rewarding ownership and initiative in new product development, sustainable supply chain evolution and service delivery. What exciting new product is your company showcasing at the 2016 ISPA Conference & Expo? This year, RevitaLash Cosmetics proudly introduced a complete packaging rebrand to celebrate our 10-year anniversary. The new look of our lash and brow beautification products brings a modern-beauty aesthetic and a strong shelf presence to the 10-piece collection. Our rebrand, 10th year anniversary milestone, and newest product launch— Defining Liner Eyeliner—make for an exciting year. How does your company create a culture of innovation? RevitaLash Cosmetics has a strong heritage celebrating women of courage and beauty. We are inspired to carry on that legacy, helping women of all ages and ethnicities feel more naturally beautiful. July 2016 ■ PULSE 87