T
he March Snapshot Survey focused on generating new revenue. This month’s survey results
were packed with great information from both spa and resource partner members. The survey
topics range from finding out whether companies hold formal brainstorming sessions or not,
and if so, how frequently, to exploring incentives or rewards to employees who help identify new
revenue-generating ideas.
One interesting question centered on what respondents consider their spa’s most successful
revenue-generating ideas. In terms of retail, popular answers included bundling products, “buy one, get
one” promotions, bringing in new retail offerings which include seasonal promotions, hosting events,
gifts with purchase and partnering with vendors. When shifting the focus to marketing promotions and
special packages, responses ranged from creating destination and special holiday packages, pairing
service and retail offerings together, and monthly promotions. In regards to special events, popular
responses among spa respondents included holding customer appreciation events, spa socials or open
houses, hosting school or charity fundraisers and vendor demos/features inside of the spa.
DON’T MISS OUT on a quick and easy way to stay current on the latest business and spa industry
trends. Be sure to participate in the next Snapshot Survey.
July 2016
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