MEMBER PERSPECTIVES
Mii amo
Creating a Bespoke Guest Experience in Sedona Arizona
estled among a geological
wonderland of red rock
towers, pinnacles and spires,
Mii amo, a destination spa
in Sedona, Arizona, embodies the luxury
wellness vacation movement. With
personalized guest experiences and
immersive three-, four- and seven-night
all-inclusive wellness packages, Mii amo
caters to every whim of their guests. It
also doesn’t hurt that Sedona has long
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been regarded by Native Americans as a
place of healing and spiritual renewal. The
resort was actually designed to harmonize
with the Native American aesthetic and
the surrounding red rock Boynton
Canyon, both integral to the Mii amo
experience. But even when located in
“The Most Beautiful Place on Earth,” a
spa can face many challenges, ones that
Mii amo’s Spa Director Doreen Young
faces with special attention to guest satis-
The Crystal Grotto is perfect for guided mediation, which allows guests to set their intentions for
their bespoke Mii amo experience.
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July 2017
faction and employee education.
Surpassing Guests’ Expectations
As a destination spa, Mii amo faces the
unique challenge of surpassing the expec-
tations of spa loyalists year after year. After
falling in love with the Mii amo Journey
experience, guests often opt to increase the
duration of their next stay at the spa. This
may not seem like a major issue (or an
issue at all), but it forces Young to
constantly reinvent the experience and
menu for every guest, while staying true to
Mii amo’s roots.
“In our boutique environment, keeping
the experiences fresh, bespoke and
meaningful is key,” Young notes. “Our
menu is constantly evolving, and this is a
process that takes time.”
In keeping with their Native American
heritage, Mii amo works with trusted
advisors and local tribal leaders to ensure
the authenticity of the spa’s treatments and
programs. The spa has to reflect the history
and significance of the area, while