MEMBER PERSPECTIVES
based on their strengths, work with them
to set goals for each month,” Rosario
explains. She encourages staff to brain-
storm together to accomplish their goals
and even go outside the spa to involve
other hotel departments. Encouraging
creativity and teamwork throughout her
staff not only keeps them engaged, but
also helps cross train them on several
aspects of the spa business.
Meeting Guests’ Wellness Needs
As the wellness boom continues to
grow, Paradisus Palma Real, which is
already known for its golf and spa
amenities, is perfectly positioned to
meet the needs of those well-minded
guests.
“Our spa clients know more about
healthy living, healing therapies, detox
and exactly what is good for them than
ever,” notes Rosario. “Which is why we
are preparing a big marketing platform to
introduce our resort as a wellness desti-
The entrance to YHI's Spa Cabin has an indoor-outdoor feel that reflects the Caribbean's style.
nation, where the client not only comes
to Paradisus Palma Real for the hotel
attributes and beautiful rooms, but also
to enjoy a healthy vacation with healing
therapies from Asia and the Dominican
Republic, healthy food, outdoor detox
activities, and to return home completely
renewed.”
To introduce this new concept to
potential guests, Rosario and the Melia
corporate brand hope to share spa
experiences via their social platforms,
world news networks, and through
healthy living websites and blogs.
They’re reaching out to like-minded
consumers.
“We try to pack the menu update
with trends that meet our repeat clients’
needs as well as meet the growing
standards of wellness-minded spa
guests,” says Rosario. “These enhance-
ments will improve our standards and
create a memorable spa experience.” n
SPA QUICK FACTS
Spa open date: 2005
Facilities/amenities: 2,200 meters, 16
treatment cabins, two water ritual
facilities with sauna, steam room, and
Jacuzzi. Zen Area for muay thai classes,
thai chi, Zumba, pilates, yoga and kick
boxing.
Percentage of guests (male vs.
female): 50/50
Number of full-time spa staff: 102
(Dominicans, Indonesian and Philippines)
Product lines used: Sothys, Skin Fitness
and Pevonia.
Most used marketing channel: Facebook
Website: melia.com, yhispa.com
Phone Number: 1.809.688.5000
Facebook link:
facebook.com/ParadisusPalmaReal
Instagram: @paradisusbymelia
Creating a space for complete relaxation is key for Rosario and the staff at YHI Spa.
24
PULSE
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July 2017
Twitter: @paradisuspalma