Bringing together other businesses in the community--like food trucks--allows you to broaden your event's guest list.
stablishing relationships and face-to-face connec-
tions has become vital for any business to truly be
successful. We are blessed with the luxury of
social media and other various online avenues
to make connections a breeze. Thanks to this
new digital reality, your clients are looking for
companies that bring valuable content, services
and relationships to their world. “Events have played
a key role in developing brand awareness as we use the
event to leverage far past the attendees who got to be there
in person,” says Paul Heslop, owner and CEO of Salt of the Earth,
a natural skincare company based in Utah. “A major reason we
run events is to promote to the rest of the world that we held the
event and what we were trying to promote.” This kind of
engagement with your customers allows promotion of your brand
in a more innovative way than traditional advertising and
marketing tactics. Customers want you to engage them with
information, education, and fun.
“Events are a fun way to get to know your regular clients
better, reconnect with clients who have fallen off the radar, and
be introduced to people who would be a good fit with your
business, either because they are friends with your current clients
or have interests in line with what your spa does or the organiza-
tions your event supports,” says Cassie Sampson, owner of East
Village Spa in Des Moines, Iowa. East Village Spa’s signature
annual event, “Spalloween” is a fundraiser for animal rescue
groups. At the event, spa employees provide mini services
including brow shaping, chair massage, hand massage, polish
change manicures with “spooky” accent nail art, and demonstra-
tions of Ashiatsu barefoot massage. Guests can sign up for mini
services and each service has a suggested donation that goes
directly to the charity. The event also features a silent auction,
“Events have played a key role in developing brand
awareness as we use the event to leverage far past
the attendees who got to be there in person.”
July 2017
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